How to Grow Your Business Using Social Media

If you’re wondering how to use social media for your business, here are a few tips to get started.

Businessman analyzing stock market graphs.

If you're a business owner, you may be wondering which platforms you should be using. Social media has many advantages when it comes to growing your business. When choosing which platforms you should be prioritizing, keep in mind the kind of audience you have and your business goals. Discovering the right social media channel for your business can be difficult since there are so many options. Learn about different social media platforms and which ones are the right fit for your business.

  1. Facebook

    Facebook is a large platform that is ideal for businesses who want to generate leads and build relationships. A Facebook business page can connect your customers and offer key information about your business, products, services, and upcoming events. When using Facebook as a marketing platform, you can target a specific audience through paid campaigns and advertisements. This platform is also great for sharing content in the form of external links.
  2. Instagram

    Instagram is best for sharing visual content and eye-catching images. Many Instagram users also utilize Instagram stories and reels to reach more potential customers. Instagram offers many different features in order for users to interact with their audience such as question stickers, polls and links that are viewed through Instagram stories. Instagram also allows businesses to open shops from their profiles.
  3. X

    X is best used for short content. Twitter has a 280-character limit so ideally, businesses utilize this platform for business news or updates. Uploading images, infographics or short videos on Twitter is a way to grab your audience's attention while they’re scrolling through their feed.
  4. LinkedIn

    LinkedIn is mainly used as a professional platform. Businesses are encouraged to share newsworthy or work-related content with their audience. On this platform, businesses can share insight into their company goals and accomplishments.
  5. YouTube

    YouTube is used to share long or short videos, depending on the message you are trying to get out to your audience. YouTube is a great platform for sharing educational content. If your business is utilizing this platform, keep in mind your target audience’s attention span.
  6. TikTok

    TikTok is a great platform when targeting younger audiences as they love short-form videos. TikTok allows brands to share their creativity, increase their audience reach, and consumer engagement. If you utilize this platform, create content that fits your brand and contributes to your specific goals. TikTok has many options for brands when it comes to advertisements, such as, TopView Ads, In-Feed Ads, Brand Takeover Ads, and Branded Hashtags.

Now that you’ve learned about how different platforms are used in different ways, it’s time to decide which platforms your business should be utilizing. Keep in mind, you know your target audience best. Which social media platform do you think they use the most? It is also important to remember to only pick two or three social media platforms and focus on what type of content you are producing to best reach your audience. There is no point using every social media platform and failing to reach your audience on each one. Knowing which social media platforms most resonate with your target audience will help you create a more effective marketing strategy in order to grow your business.


The information provided in these articles is intended for informational purposes only. It is not to be construed as the opinion of Central Bancompany, Inc., and/or its subsidiaries and does not imply endorsement or support of any of the mentioned information, products, services, or providers. All information presented is without any representation, guaranty, or warranty regarding the accuracy, relevance, or completeness of the information.