Calculate the ROI on Pay-Per-Click Advertising

Pay-per-click can be an expensive marketing strategy, so calculating the ROI is key to making sure your dollars are invested as best as possible.

Paying for each click on your site from a search engine (like Google or Bing) can add up, but it often leads to great conversion rates and brand awareness. However, it’s important to calculate those costs and conversions to make sure you’re meeting expectations with this marketing strategy.