Calculate the ROI on Pay-Per-Click Advertising

Pay-per-click can be an expensive marketing strategy, so calculating the ROI is key to making sure your dollars are invested as best as possible.

Paying for each click on your site from a search engine (like Google or Bing) can add up, but it often leads to great conversion rates and brand awareness. However, it’s important to calculate those costs and conversions to make sure you’re meeting expectations with this marketing strategy.

The information provided by these calculators is intended for illustrative purposes only and is not intended to purport actual user-defined parameters. The default figures shown are hypothetical and may not be applicable to your individual situation. Be sure to consult a financial professional prior to relying on the results.